Question 3

Who would be the audience for you media product?

We had to consider the following for our audience:

Age - 18/ 30 
Gender - Both
Ethnicity - Caucasian
Educational background - poor/ average
Social class - lower/upper working class
Economic status - Below average
Location - Built up city areas
Accessibility - Possibly multiplex but mostly art house cinemas.

We decided our films would appeal to both genders however most likely the majority of the viewers would be female as there is a female main character therefore attracting a more feminine audience. We also thought the age group would be late teens, late twenties, as Red wouldn't attract older audiences (Frail old Grannies) because of it's content. I also put an eighteen certificate on the DVD case and film poster thus with regard for the cinema sales, it would be over 18's only, however on the release of the DVD I would anticipate a younger audience eager to see the film because it's a horror, and the character is about 14-15. I would assume our film would attract a lower than class average audience in a built up area as our film isn't educational, it's a horror based on a lower class girl, therefore hoping a lower than class average audience would be able relate to the character and want to see the film.