Target Market

Demographic

My demographic is middle class students. As I want to appeal to people that are interested in educating and informative media. I also feel like this demographic would take the time to actually take a message from my trailer / film, and actually contemplate it after viewing. My demographic is not gender specific, as I want to appeal to both genders. I would also want my work to appeal to those who are more into technology so that they can take to the internet and social media to make the film go viral. I would also want my trailer/ film to appeal to some older communities, who are interested in religion, ideally  would want to both teach a younger generation about religion and culture, as well as sharing the opinions of older generations.

Psychodynamics

I wish to appeal to joiners as I want people to be inspired by my video, and to try and join in group to discuss it, because I also want people to discuss the production after they have seen it, so appealing to joiners because they can make forum websites.